Advertising Account Executive
Alternative Titles:
Advertising Specialist
Advertising account executives devise and coordinate
advertising campaigns, which are created to encourage
consumers to purchase particular products or services.
Advertising account executives may perform the following
tasks:
- discuss with clients and other sources the products to
be advertised and obtain relevant information from clients
such as product and company details, budget and marketing
goals and marketing research
- brief other specialists in the agency, such as creative
team media planners and researchers on client requirements
in order to develop the details of a campaign
- present draft campaign suggestions to clients along with
a summary of the expenditure involved, and negotiate and
arrange for modifications if required
- supervise and coordinate the work of the relevant
production departments so that the campaign is developed as
planned to meet deadlines and budget requirements
- keep in contact with the client throughout the project
and deal with problems as they arise
- assist the client with marketing strategies.
Advertising account executives usually work as part of a
team. They work closely with their clients. Their work is
usually carried out under the pressure created by the need to
compete for clients' accounts and to meet their requirements
within strict deadlines.
Advertising account executives may specialise as a
Media Planner who organises and purchases
advertising space on television, radio, in magazines and
newspapers or on outdoor advertising. They liaise between
clients and the sellers of advertising space to make sure that
the advertising campaign reaches the target market.
Required Skills - Advertising Account Executive
- creativity
- imagination
- good communication skills
- organisational skills
- able to work under pressure
- analytical ability
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