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Desktop Publisher
Desktop publishers produce professionally designed and
presented documents, according to specified design and
presentation requirements, using desktop publishing software.
Desktop publishers may perform the following tasks:
- talk to clients to obtain a clear understanding of their
requirements. Clients' requirements may include preparing
booklets, brochures, advertisements, in-house magazines,
newsletters, training and technical manuals, stationery, and
books ready for printing or publishing
- prepare quotations for work contracts
- prepare sketches and discuss design concepts with
clients
- design and arrange layouts to meet clients' requirements
by studying drawings, photographs, texts and artwork to be
reproduced
- amend layout, select fonts and integrate text with
graphics (such as logos, graphs and charts) to create a
balanced and readable document
- talk to clients about problems arising during the
production phase and advise on possible solutions
- produce graphics from an original concept, either
free-hand or by computer
- merge photographs with computer images, scan and adjust
colours for the publication
- save finished-to-camera-ready stage copy to disk or
cartridge, and forward it either to the printing or
publishing house for mass production.
Desktop publishers may specialise in simple office
documents or in graphically complex, multi-coloured
publications.
Desktop publishers may work long hours when a particular
deadline must be met (e.g. when working on a major advertising
campaign or the launch of a new business venture).
Required Skills - Desktop Publisher
- enjoy working with computers
- artistic ability for drawing, design and layout
- patience for fine, detailed work
- creativity, imagination and versatility
- good visual, oral and written communication skills
- able to work under pressure to meet deadlines
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