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Florist
Florists must be good at arranging and displaying flowers as well as marketing
flowers and floral products depending on the customer's requirements.
Florists prepare flowers and floral arrangements such as bouquets,
sprays, wreaths or vases of flowers and flower accessories.
They also organise the storage, sale and personal delivery of floral arrangements.
Florists may also work by contracts to supply flowers to
corporate customers or for large-scale events, such as shopping
centres, hotels, sporting events, conferences, weddings,
funerals etc.
Becoming a florist does not require the completion of secondary education, however
part-time study such as a Certificate III or IV, and on-the-job training, may
be required.
Florists may perform the following tasks:
- design appropriate floral arrangements based on
discussions with customers about their requirements and needs, including
type of occasion and budget available and time of delivery
- select and handle flowers and greenery, taking into account the
expected life of each flower, and trim flowers to a suitable
length, strengthening them with wire if necessary
- arrange flowers and greenery in vases or secure them to
a wire or plastic base, and possibly finishing the arrangement with bows and
ribbons or other trimmings
- make sure that flowers are fed and remain in good condition taking
into account the temperature, weather, watering requirements and
storage needs
- arrange local delivery of pre-purchased flowers and relay interstate
and overseas orders
- arrange paper, silk or latex flowers and fruits
and other materials
- decorate receptions, churches and halls for weddings and other
special occasions, parties etc
- take part in the day to day management and administration, such as
working out costs of floral arrangements, maintaining
financial records and supervising staff
Florists may need to attend flower markets early in the
morning when the flowers are ready to be cut.
They have a very high level of communications with the public.
Required Skills - Florist
- enjoy artistic and creative activities
- artistic ability
- a good sense of colour, texture and design
- an appreciation of different varieties of flowers
- good communication skills
- sound business skills (if interested in operating a
business)
- an appreciation of the importance of discretion and
confidentiality
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