Graphic Designer
Alternative Titles:
Commercial Artist
Graphic designers produce art, and layouts of wording, for
reproduction in print and electronic media, such as magazines,
newspapers, books and websites, and for corporate identity
programs, exhibitions and advertising.
Graphic designers may perform the following tasks:
- talk to clients to get a clear understanding of their
visual communication requirements and develop design
'roughs' (sketches)
- prepare comprehensive layouts of the design using
techniques such as photography, illustration and
computer-generated imagery
- give designs to clients for approval
- prepare designs for print
- design and set up exhibitions for advertising or
educational purposes
- supervise all design production stages including
arranging and supervising printing.
Graphic designers may specialise in a number of fields
including television, film and computer graphics; set and
exhibition design; corporate design; book and magazine design;
advertising and illustration. They may progress to positions
as design directors, art directors or creative directors.
Graphic designers may work as members of a design team in
design studios or advertising agencies, or alone undertaking
consultancy or freelance work.
Required Skills - Graphic Designer
- creative and imaginative
- sense of colour and form
- able to work under pressure and meet deadlines
- good communication skills
- good marketing abilities
- able to work as part of a team
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