Market Researcher
Market researchers collect and analyse information to
assist in marketing and determine whether a demand exists for
a particular product or service.
Market researchers may perform the following tasks:
- design questionnaires and select sample groups to survey
- collect facts from sources such as company records
showing the total volume of sales, or from government
statistics and information such as population census data
- arrange and analyse collected information
- interpret and predict current and future consumer
trends, such as changes in tastes and lifestyles
- write reports on the results of the research activities
- discuss with clients their information needs
- identify specific consumer markets for clients.
Market researchers may specialise as a:
Market Research Analyst who determines the market
for new products, develops advertising strategies and
evaluates the best business sites for various types of
commercial enterprises.
Market Research Interviewer who assists market
researchers by collecting information by speaking with people
face-to-face or over the telephone, and recording (on
questionnaires or in reports) the answers or details given by
interviewees about the market research subject.
Market researchers may have to work in the evenings or on
weekends.
Required Skills - Market Researcher
- able to analyse and interpret information
- interested in statistics and computers
- good interpersonal skills
- good communication skills
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