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Public Relations Officer
Alternative Titles:
Public Affairs Officer
Public relations officers plan, develop, put into place and
evaluate information and communication strategies that present
the organisation to the public, clients and other
stakeholders. They also promote good information flows within
the organisation.
Public relations officers may perform the following tasks:
- keep an eye on public opinion about an organisation or
particular issues
- develop and implement communication strategies for the
organisation
- advise management on communication issues and strategies
- plan public relations programs including the preparation
of cost budgets
- present arguments on behalf of an organisation to
government, other organisations and special interest groups
- respond to enquiries from the public and other
organisations
- respond to enquiries from the media, arrange interviews
with journalists, prepare and distribute news releases and
make statements to the media
- write, edit and arrange production of newsletters,
in-house magazines, pamphlets and brochures
- assist in preparing organisational documents such as
annual reports, corporate profiles and submissions
- write speeches, prepare visual aids and make public
presentations
- oversee production of visual (film or video) and audio
electronic material, including managing websites
- organise special events such as open days, visits,
exhibitions and functions
- conduct internal communication courses, workshops and
media training.
Public relations officers may specialise in:
- liaising with the media and organising publicity
campaigns
- preparing publications
- organising special promotional events
- marketing communication to promote sales of products or
services
- investor and financial relations
- government relations (lobbying)
- crisis and issues management.
Required Skills - Public Relations Officer
- interested in people
- good analytical skills
- able to write concisely
- good oral and written communication skills
- good organisational skills
- enjoy current affairs
- able to work under pressure
- aptitude for working with computers
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