Sales Assistant

Sales assistants sell goods to customers in retail and wholesale establishments.

Sales assistants may perform the following tasks:

  • advise customers on the location, selection, price, delivery, use and care of goods available from the store, with the aim of encouraging them to buy and to return to buy in the future
  • operate cash registers and accept payment, or prepare finance arrangements through, for example, invoices and contracts
  • take special orders for items not currently in stock, or not normally stocked, and notify customers when the items have arrived
  • package goods for customers and arrange delivery
  • price, stack and display items for sale, and keep the store tidy and attractive
  • be aware of health, safety and welfare issues and practices
  • participate in stocktaking (counting and describing the goods in stock)
  • arrange for the repair of damaged goods, or advise on needed repairs
  • order items.

Some sales assistants work on a commission basis, which means that they are paid for each product, or number of products, that they sell. Sales assistants are on their feet most of the day attending to customers, finalising sales and tidying display units. They may work long hours and be required to work at night and on weekends.

Sales assistants may specialise as a:

Car Salesperson who sells new or used cars in showrooms or car yards. They may demonstrate to customers how a car operates and take customers for short test-drives. They may arrange vehicle trade-ins, prepare paperwork for sales and arrange finance and insurance. They should know the special features of vehicles they are selling and be able to compare various makes of cars. Car salespeople generally start as cadets, or junior salespeople, performing duties such as registering cars. Car salespeople need to have a suitable car driver's licence.

Computer Salesperson who considers the current and future needs of the customer and proposes a computer hardware and/or software system to meet those needs. This may include organising demonstrations of computer systems. When a sale has been made, computer salespeople arrange delivery and may organise installation of the unit and training of operators.

Cosmetic Consultant who advises on, and demonstrates, the correct use of cosmetics. They classify skin types (normal, dry or oily), taking into account a customer's age, facial structure and colouring. They then recommend particular products, including medicated make-up, and methods of applying cosmetics to enhance the customer's appearance. Cosmetic consultants with strong creative abilities may work for theatrical companies, TV studios or fashion magazines.

Delicatessen Assistant who sells foods such as sausages, smoked meats, salads, cheese, fish, olives and other specialist lines. They arrange products in attractive displays and may make and sell lunches. Delicatessen assistants may work in small shops or large supermarkets with delicatessen sections.

Electrical Goods Sales Assistant who sells household products and electrical equipment such as fans, heaters, food mixers, sewing machines, radios, televisions, sound systems and video recorders. They must have sound knowledge of the products they sell. They advise customers about features such as controls, wattage and power, as well as demonstrate and compare products.

Fashion Sales Assistant who sells clothes and other fashion items in department stores, fashion boutiques and retail warehouses. They may advise customers on fashion trends, suitable styles and colours and assist with store displays.

Fast Food Sales Assistant who works in large or small outlets selling food, drinks and other services. They may prepare food for cooking, make dough or batter, spread butter on bread, chop, cut or slice fillings, and prepare salads. In fast food chain stores, sales assistants may work at the counter or in the kitchen. Where dining areas are provided, they may also clear tables, wash utensils and clean floors and windows.

Hardware Sales Assistant who works in retail businesses which supply and sell a range of hardware goods such as lengths of timber, paint, brushes, hand tools, screws, nails, tap washers and other general house maintenance requirements. They may have to demonstrate tools and explain how products work.

Pharmacy Sales Assistant who works with pharmacists in chemist (pharmacy) shops. They assist customers in choosing a range of products, including cosmetics, toiletries, hair products and medicinal products, such as cough mixtures, cold and headache tablets. They also refer prescriptions to the pharmacist to prepare.

Seafood Sales Assistant who cleans and prepares fish and other seafood for sale in a shop or fish market, serves customers and provides advice on the available seafood and on ways to cook and prepare it.

Required Skills - Sales Assistant

  • enjoy working with people
  • a helpful, courteous manner
  • neat appearance
  • good communication skills
  • able to deal accurately with money
  • motivation and drive
  • no skin disorders if working with food
  • willing to work as part of a team

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