Sales Representative
Alternative Titles:
Commercial Traveller
Sales representatives sell goods and services to industry,
business and professional establishments, and to wholesale or
retail outlets.
A sales representative may perform the following tasks:
- visit clients to demonstrate products, show samples and
take orders
- arrange a program of visits to all major potential
buyers by contacting people and making appointments
- develop and update their knowledge of their employer's
and competitors' products and speak with other sales and
marketing personnel to work out the best methods of
promoting products
- work out customers' needs and explain and demonstrate
products to them, which may involve technical descriptions
of products and the way they may be used
- quote and negotiate prices and credit terms, prepare
contracts and record orders
- report to employers on sales and provide feedback on the
marketing of new or established products
- carry out formal presentations of products using videos
and other training aids, attend promotional markets and
organise product displays
- be involved in telemarketing
- plan to meet sales targets and budgets
- use e-business technology.
Sales representatives spend a lot of time travelling from
one location to another, including country and interstate
locations.
A sales representative may specialise as a:
Builder's and Plumber's Supplies Representative who
promotes and sells builder's timber, hardware and supplies.
Products may include paint, plaster, builders' tools, wire,
timber, plumbing and electrical supplies, and wood products.
Business Services Representative who promotes and
sells credit information, debt collection services, business
publication subscriptions, databases, advertising or other
business or financial services.
Chemical Sales Representative who sells basic
chemicals and chemical products to all sectors of the
manufacturing industry and to the farming sector. Chemical
representatives provide technical advice to customers and
feedback from customers to production chemists or quality
control chemists.
Insurance Sales Representative who helps individuals
and businesses to understand their insurance needs, explains
their options to them and assists them in purchasing
appropriate insurance policies. Insurance sales
representatives can be in the business of providing property,
casualty, life or health insurance.
Motor Vehicle Parts and Accessories Representative
who promotes and sells motor vehicle parts and accessories to
retail or wholesale establishments.
Personal and Household Goods Representative who
promotes and sells consumer products such as toys, sporting
goods, stationery, floor coverings, textiles, footwear,
photographic equipment, toiletries and other household and
personal goods.
Pharmaceutical Representative who promotes, takes
orders for, and sells such products as over-the-counter and
prescription drugs, and medical equipment ranging from
sticking plasters, tubing, and pacemakers to diagnostic
equipment. Pharmaceutical representatives need to be aware of
Federal and State/Territory legislation governing advertising
and promotion of medicines.
Sales Demonstrator who displays and demonstrates
goods at commercial premises, exhibitions or private homes and
answers questions and offers advice on the use of products. In
retail outlets, a sales demonstrator may arrange stock and
make sure that it is attractively presented for sale. They may
also take orders, arrange payment and delivery or collection,
and distribute catalogues or other advertisements.
Required Skills - Sales Representative
- enjoy working with people
- friendly and confident manner with a pleasant
personality
- able to work without direct supervision
- able to clearly present product and service information
- good personal presentation
- excellent communication skills
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